Zlata Peczkowska

Zlata Peczkowska brand based in Moscow until 2007. Owner and creative director Zlata Peczkowska talks about concept:

«When I start working I think about something more profound than simply creating a new collection. Shaping my own concept of form means a lot for me. I always seek a form which is functional and original at the same time – it helps me to avoid clichés.

First of all I am concerned about the contact between a man and an object. I think a lot about the connection between function and the material I use, between material within one object, and finally between the form and nature. It’s obvious for me that organic form and its language is a way for creating a brand-new object.

Apart from form I’m also concerned about material. I don’t use the material which has already been used – I reshape it, make it unique.

Material is a crucial thing. I try to avoid materials that are used by everyone. I’m an artist who has a lot of experience with a range of materials. It helps me to shape the material in various combinations and invent by this a new form. In my experiments I don’t set any boundaries for materials and techniques.

I try to make everyday objects less ordinary, more special, and more sophisticated. What I dread most of all is to own up to “Yeah, I understand perfectly – fashion is all about business with only a tiny bit of art”. I don’t want to talk about fashion at all. I’d like to talk about something new and fascinating, about complex or simple, about something significant and emotional. These words are clear for me because I want to live a happy life, create more and follow my own way.