VIVIANCHO

Grey Sheep

choovivi

Location

united states

Graduation year

2017

Vivian Cho is born and raised in Hong Kong. Growing up in a city where grassroots fashion scenes are far and few between, she was grateful to be given an opportunity to enrol in Hong Kong Design Institute. Throughout her time with HKDI, she completed a degree in Fashion Image Styling and picked up the A-Z of fashion, including garment design, fashion photography, makeup, hairstyling, and most importantly a strong passion for the industry.

She began her studies at the Academy of Art University in San Francisco right after, where she is presently pursuing a Bachelor degree in Fashion Design with a strong focus on Womenswear. Hailing from an international background, Vivian and her design aesthetic leans heavily upon cultural juxtapositions and various sub-cultures that she immerses herself in. Her designs combine high fashion with streetwear, arming the disenfranchised wearers with tools of confident self-expression. Sophistication, she believes, should lie in the context, however imperfect and incomplete; the ability for beauties and flaws to be seen is a priority that is second to none.

Latest Collection

AMBUSH

Beyond the all-too-familiar pink film franchises starring a group of over-sexualised classmates in miniskirts, Sukeban is a reaction against the hyper-patriarchal Japanese society that everyone has taken for granted. Up until the beginning of this century Japanese men in general weren’t that different than the typical Banchos, the all-male street gangs who rebelled against the establishment, while also striving to keep the opposite sex on the sidelines. Fighting against this male dominated world is the all-girl Sukeban street gang, who reject the confines of these assigned gender roles and conventions, and pitch themselves rebelliously against the enforcers of male authority. From cruising in bike gangs, to initiating members with burning cigarettes, the Sukeban don’t fear anyone, and reject outdated stereotypes.