UNDERSCORE INNERWEAR

UNDERSCORE INNWEAR

Underscore represents a double emphasis on self-expression and individuality.
Applying this on innerwear is indeed a contradiction to our concept as the expression is minimized, confined and it is unnoticeable to others in normal situation.
However we think it is more practical in daily life as modern people play a variety of roles throughout a day, and unconsciously find ways to integrate themselves into a community.
It is unrealistic to speak, act, think, behave, express in our own way.
But at least be true to yourself and your loved ones.
We believe that with an addition of a tiny surprise and entertainment
in daily routine, life will become easier.
Human who chase for wealth, fame, status, power, shelter, security, deserve an affordable gift for yourself and your intimated partner.

We are not going to target millions of franchise shops nor a mass production of million "trendy" pieces using copied design, low-quality fabrics, inhumane treatment of labour.
We are not going to work with manufacturer whose cost is the lowest, but those who is passionate and responsible about the products that they are producing.
Our mission is to fight against so-called trends, fast fashion and market domination, by providing varieties, alternatives as well as freedom to choose.
Our aim is to establish a win-win business that everyone who contributes in the product development and mass production can share and benefit from the achievements.
Our goal is to bring sustainable relationships to daily life.