THEYKNOW

Founded in 2020, THEYKNOW is a cutting-edge jewelry and accessories brand encourages self-expression and confidence to standout in a crowd.

THEYKNOW understands the modern pursuit of style, beauty and liberation. Its commitment to creating multi-functional designs pushes the boundaries on the ways jewelry can be worn, to help every wearer define and accessorize their own outfits.

An immersive understanding and experimentation on materials has always been the core of THEYKNOW's product values and it will continue to explore the different possibilities of unconventional material pairings.

Since its official launch in May 2020, the brand has introduced more than 300 products in 6 seasons, and has also created a variety of “It” products such as signature Gem bags and Glass heart series.