Sofija Urumovic

Fashion has always been an organic progression for Sofija Urumovic. As a child, her dream was to be omnilingual, which means having the ability to speak, or to understand, all languages. It goes without saying that this is impossible, however, during the years Urumovic realised that fashion is one of the most powerful and universal languages in the world.
As a Textile and Fashion Design graduate of University of Ljubljana and The Swedish School of Textiles, Urumovic has turned her passion into profession. The time she spent at the universities and gaining experience at some of the most prominent names in the industry, enabled her to understand her creative talents and taught her how to observe the world with her eyes and mind wide open.
Hugely intrigued by the relation of 2D pattern cutting and 3D human body, she spends a big part of her design process focusing on pattern construction and manipulation. Her aesthetics certainly reflects her interest in shape design but is also largely influenced by graphic inspirations and her personal interpretation of everyday life and intimate memories, hopes, fears, past, present and future. Balancing between playfulness, subtle sophistication and nonchalance, her vision stands clear: feminine and comfortable clothing with a twist in details and touch of experimenting with shapes and materials.
Urumovic’s work has won numerous prizes and has attracted international media attention with the collections being featured in Vogue, ELLE and other major fashion publications.