SNOWLEE lab

SNOWLEE is founded in New York 2019 under the pandemic. The first design of SNOWLEE is an originated adjustable and decorative mask. Under this chaotic world, people are struggled with living, virus, relationship, dream, and last but not least, judgement.

Who I am ? Who should I be? Who can I be? How should I live my life? All the question is answer by a capstone person – your inner self. Despite all the voices around you, WHO is you and who do you really want to be.

SNOWLEE pursue to combine and balance the comfortability and the exquisite but not grandiloquent design. We want to make every piece of our garment unique but inclusive.

SNOWLEE is the first and foremost brand using CMIRECYCLE concept. SNOWLEE team believes that “UPCYCLE” is much more direct and better than recycle as the way out to real environmental protection and sustainability. Upcycling is the new way of recycle. SNOWLEE helped many fabric factories to upcycle their great quality stock fabrics. SNOWLEE team combines various material and designing styles to sparks the new life of stock material and produce out unexpected new designer pieces.

Life journey can be short but substantial, long and meaningful. SNOWLEE wants to accompany each of you to bring out the best of your own unique characteristics and make the most of your life.