saaku white

The "Ocean Circle" project is designed and created, aiming to raise public awareness about the ocean’s plastic pollution caused by human beings, as well as to educate people on how they can have a determining effect, even if small, on the life cycle of the ocean’s creatures and subsequently their own life.

In this project the creative director of the brand built a semi human sculpture named ocean man (use of the word man here is not to specify gender but meaning human in general). Using blue and black plastic bags, metaphorically, she crated muscle shape forms on the iron base of the sculpture, which was handcrafted by one of her sculptor friends.

The cotton T-shirts of the collection, with the meaningful humpback whale song pattern, then were shown on the body of the ocean man, to relay a message and to challenge the audiences to think on, how the ironically named ocean man who could be responsible for the destruction of the oceans could be in each of us. But as easy as wearing a garment ethically designed and produced, we all can wear the moral perspective mentally, helping us to see clearly the connection between mankind and the ecosystem, so to maybe become the ocean man who takes responsible action to clean our oceans of the plastic pollution, rather than destructing them with it, the choice and interpretation is left with the audience while the message of the humpback whales are clear.