PURE?

Grey Sheep

instargram.com/isitpure

Location

vilnius / lithuania

PURE? Designers duo based in Lithuania. Research of purisity mixing minimalism and sporty style cuts. Is it pure? brand idea is based on retorical question. Every collection have new problem question about how pure life is.

Latest Collection

PURE?02 cold

"PURE? 02" was inspired by waters' phases of solid, liquid and gas. Worries about climate changes and sound of melting glacier crack. Fantasies about traveling to space like in 70s science fiction movie.
Collection is focused on a weather conditions rather than fashion seasons. New technologies and fabric specialty make it functional, resistant to wind, rain and cold. Sport fabrics are transfered into casual wear. Classic is mixed with sport, but in all style stay clean. Monochrome, minimalism and classic sport style are the main features of the brand.