PoL GiNiSTi

The concept of the collection is to represent the desire to turn against an increasingly conformist world. Everything has been unified and standardized : in the era of compliance, staying true to yourself is a challenge and an act of rebellion.
The idea is to use iconic elements that represents bureaucracy and capitalism (absolute representative of conformity), mixing them with punk culture and dance elements. The punk ideology is mainly unconventional, it rejects the mainstream and corporate mass culture, and creates a community for those who always feel marginalized. Dancing is the right way to express its difference and creativity, and get rid of the rules established by society. The purpose of this collection is to incorporate the symbolisms of bureaucracy and capitalism, in order to transform them and create a satire, an anomaly in the system.