KEKA

THE BRAND
K e K a is a middle market fashion brand who’s specialising in customized ready-to-wear good quality clothing.
The brand was born in 2011 by the head designer Sabina Causevic in London out of her passion for modernizing
historical fashion. This combined with sharp tailoring and clean cuts, her desire is to make high quality clothes which will make the woman feel both comfortable and beautiful at the same time.

COMPETITIVE EDGE
What makes this brand unique is the strong brand identity and the desire of making high quality clothes. The designer’s objective is to cooperate with Fair Trade and Fair wear to ensure that the manufacturing process is beneficial for all the
involved parties. This will obviously push the price range but because of the benefits of the environmental awareness and the interesting designs, this descision will be in favour for the brand.

CUSTOMER
Keka’s customer is a strong, confident woman who wants to feel feminine and comfortable at the same time. The silhouettes are flattering and helps a woman to promote her shape in her own way. The woman is independent and hard working during daytime, while unique and edgy during the hours of the night. She will be able to choose from luxury products to high quality basics, from unique to the ready-to-wear.