JEMIMA HEPHZIBAH BEULAH

Grey Sheep

Location

United Kingdom

University

kingston university

My life long mission is to establish a House that entertains bespoke suiting and custom made clothing for ladies. I believe that society has become much more aware of their consumption, with consumers expecting more for the money. The emphasis is shifting from quantity to quality. Ladies have and always will be a different bred of consumer to that of gentlemen; seasonally changing their wardrobe. However there is still a demand for investment pieces; as women have become significant figures in high profile professions, suiting for ladies are in demand. My aim is to deliver a style that will appeal to young and vibrant clientele, whom are fashion and innovatively minded unwilling to simply slip into the plain dark conservative suit.

Latest Collection

HEPHZIBAH Pre-Fall 2010 Collection.

The collection is modern and innovative yet informed by traditional processes of garment construction and fabric production.
Referencing modern Architecture and Anish Kapoor’s minimalistic artwork, a modern simplistic silhouette forms and constructional innovations have been developed, acting as a platform displaying high luxurious textural cloth. Traditional British mills that achieve richness of texture and impeccable quality have produced these cloths. By selecting a consistent colour palette the attention is concentrated on texture, an aspect influenced by the artwork of Yves Klein.
The collection will be desired for construction quality and materials used, as well as ease of wearability.