IRENE SJ YU

IRENE SJ YU is founded in 2015 by Irene Shuang Ju Yu after graduating from Central Saint Martins College of Art and Design in London.

By taking the designer’s fine art background, our collections are often inspired by various aspects of art, music, religions, society, cultural environment and personal identity. Part of our main concept of the label is to provoke the judgement of people on the idea of “Taste”, to redefine beauty as well as to create a new genre of style. Each collection is derived from a conceptual approach towards designs that express Irene’s aesthetic of clothing.

IRENE SJ YU embraces high-end craftsmanship along with unexpected combination of fabrics, versatility of materials and prints. We hope to create a dreamy, fun yet unconventional style with luxury streetwear touch.

We expect our works to empower the human body, to evoke the characters of the wearer and their personal style.