Ida Lundberg

Ida Lundberg is a Swedish/Malaysian fashion designer and founder of Atelier Ida Lundberg and Cashmere & Silk brand Ascott & Berg.
Ida began her career interning as a jewellery designer in high school while studding social science with an arts direction. Upon graduation she moved to Florence, Italy where she began her formal education in fashion design. In 2009, Ida graduated from Milan’s Insituto Marangoni and proceeded to freelance for some of the local milanese brands and production studios. She launched her first collection with a glittering fashion show at Stockholm’s Grand Hotel; co-hosted by her mentor, legendary designer MR. Jimmy Choo OBE. Since then she has lived between Paris, Milan and Sweden while her creations have been seen on international celebrities, members of royal families and featured at the Cannes Film Festival. In 2016 her first independent mono label store opened in her home town of Gothenburg Sweden.