HOKUM
Grey Sheep
@hokumaustralia
Location
melbourne / Australia
University
RMIT University Australia
Graduation year
2006
Founded in 2013 by husband and wife Penelope Gibbs and William Bon Hokum has fast established itself as a promising Australian luxury ready-to-wear label. With print and color at its core, the label has become renowned for eye catching prints, simple silhouettes, and wearable clothing that combines craftsmanship, timeless style.
Hokum's unique aesthetic is a modern combination of free spirited, whimsy imagery reflecting Australia's refreshing and unique humour.