HEEGUI

Grey Sheep

@guyhyunjee

Location

seoul / south korea

University

london college of fashion - university of arts london

Graduation year

2014

Contact

Guyhyun Jee(Jeeguy) was born and bred in Seoul, Korea. He studied in the course of BA Fashion Design Technology Menswear at London College of Fashion, University of the Arts London from where he graduated with first class honours in 2014. He launched his own label called ‘JEEGUI’ in 2014. JEEGUI is a high-end conceptual menswear label and seeks new men’s authenticity that leads a new generation in menswear.

Latest Collection

FRAGMENT

A 15 autumn/winter season collection: investigating the concept that is ‘FRAGMENT’,
representing an incomplete human development and fragmented memories of human history,
through different texture, fabric and asymmetrical pattern cutting.

‘FRAGMENT’
in futuristic modern society is a representation of seeking traditional
and primitive authenticity within humanity that we lost, against the lifestyles of modern society,
which is lacking freedom, sameness or uniformity by large-scale manufacturing.

In this collection, key fabrics are fur against showing with metallic silver leather and high tech bonded fabric.
Basically, fur symbolizes the human authenticity from primitive and folk imagery,
so that the fur in the collection is combined and crafted with futuristic fabric.
It is a strong hybrid type of collection.