Haus Harder

While our society should evolve into a more and more tactful collective, governing bodies foster segregation between ever-so-minuscule groups. Once pluralistic privity has now become perpetual nagging. A lack of respect for one another and the ability to allow for a free realm of creative expression fuels this debut collection. Fostering a strong masculine identity is often perceived as a relic in modern society.

Further, I will explore the role of brotherhood. Throughout history, it was not unusual for brothers to differentiate themselves in looks, opinion, or action, but after all, which is often only realized in times of need, they are cut from the same cloth.
I plan to employ several design elements which trigger the viewers' feelings of identity, togetherness, contradiction, and nostalgia.

Therefore I will synthesize a range of mediums to express values such as unity, freedom of speech, individuality, and timelessness. Implementing an array of materials that will act as a catalyst of free-flowing engagement with the idea of the pieces.
As a primary resource I have analyzed human behavior in games, especially in ‘the beautiful game’ (joga bonito), and showcased how comradeship is created between individuals, as appearances, backgrounds, and ambiguity vanish for 90 minutes as crowds become one.

Nietzsche describes this process as: “a frenzy of self-forgetting in which the self gives way to a primal unity where individuals are at one with others and with nature.”