THE FORMA BRAND: AN ODE TO SUMMER LOVE IN SARTORIAL STYLE
As the curtain of summer rises, our thoughts turn to sultry passions and unhurried
moments of leisure, a vibe beautifully captured by movies of this luscious season.
Enchanting with their languid charm and sensuous allure, these films showcase the
serene yet seductive beauty of their protagonists—heroes and heroines we yearn
to step into the shoes of. Borrowing this essence of romantic languor, the Forma
brand presents its latest collection, curated to be a delightful addition to the
midsummer city wardrobe.
A Cinematic Sartorial Inspiration
Who would choose to entertain the thoughts of weighty matters or stringent dress
codes amidst the effervescence of the summer season? As we sink into the
comfortable warmth of the sun, we find ourselves daydreaming. Our dreams are
painted with the vibrant strokes of movies such as 'La Piscine' or 'Stealing Beauty',
where we are the leading heroines, glamorous, free, and full of life.
Yana, the co-founder of Forma, captures this shared dream perfectly. "Our
aspiration was to infuse a touch of that raw, movie-like emotion into our
sophisticated yet practical ensembles," she shares. "The idea was to blend
simplicity and functionality with the romance and allure of the cinematic world."
The Essence of Forma
The Forma collection is a nod to the silver screen's summer romance—expressing
tales of love and emotion through fashion. It's about creating pieces that make the
wearer not just feel good, but transport them into their own summer love story,
their own movie, with them as the stars.
This summer, Forma invites you to embrace your inner heroine, to rewrite the rules
of your own style and to embody the free spirit of summer. With a blend of
sophistication, charm, and a touch of playful irony, Forma delivers a collection that
is much more than a mere addition to your wardrobe—it's a chance to express
your own summer love story.
