We do denim differently:
Ethically made in Portugal
Made from post-consumer waste
Fully recyclable
Denim for Life
Independent sustainable fashion house, Fanfare Label launches its new recycled denim collection named “Keep Hold’. The inspiration behind this collection is to promote longevity and to ensure customers are ‘keeping hold’ of their garments and cherishing pieces forever.
Jeans are one of the most unsustainable products. Producing a pair of jeans requires large amounts of resources, chemicals, water & energy. The ‘Keep Hold’ jeans are be made to be made again and from safe and recycled inputs. The new jeans are manufactured in Portugal in a GOTs certificated ethical factory. Made using post-consumer recycled cotton and organic cotton, the jeans are fully
recyclable and made to encourage a buy to last mentality.
The Fanfare Label jean, is made from 69% Organic Cotton, 20% Post-Consumer Recycled Denim, 9% Recycled Bottles and 2% Recycled Polyester. The jeans certified for transparency and peace of mind by:
GRS (Global Recycling Standard)
OCS (The Organic Content Standard)
Washed as GOTs certified laundry (Global Organic Textile Standard)
Made in a GOTs certified factory
Meets OEKO-TEX standards
To make the jeans fully recyclable, Fanfare Label removed all rivets from their jeans and replaced them with embroidery instead, reduced the number of labels attached to the jeans by printing them on the inside pockets and made sure that the alternative buttons and zippers are easily removable and can be reuse. The use of Post-consumer Recycled Denim ensures that pre-existing denim that cannot be resold or repaired is worked back into the system and not headed for landfill, giving exciting materials a new life through various textile techniques.
Lastly, by using laser technology to change the colour of the jeans, Fanfare Label products save 92% more water than conventional denim fabrics.
