elie
Grey Sheep
Location
berne / switzerland
University
parsons the new school for design
Graduation year
2016
Main Manufacturing Countries
The Swiss jewelry label elie was founded in 2014 by Elena Corazza and Stephanie Althaus as they saw the need for a new kind of jewelry: a back jewelry attached to a bra. The exclusive and sophisticated solution to wear with backless cloths, makes each back beautifully eye-catching.
elie launched their first collection in November 2014 in Switzerland at a design event. In March 2015, elie opened up their online store and could already register international sales. Meanwhile, elie is present at the most important design and fashion events in Switzerland. Further, elie has exhibited their pieces at department and concept stores all over Switzerland and has attracted many new customers through their social media channels.
elie aspires to establish themself as a well-known, exclusive brand for back jewelry and lingerie that inspires and influences the fashion industry and changes the way women wear backless dresses.