ROAD-EO! This’s the name of 8IGB community clothing's new collection.
With this purposely misspelt word, 8IGB give us the key to guess the two big themes that characterize this new collection;
on one hand the tourist/traveler (on the ROAD) and on the other hand the Local/native (RODEO), a mix that generated a totally brand new style and identity.
Native Americans’ traditional clothes meeting nowadays streetwear give birth to big poncho t-shirts and sweat-shirts hemmed by fringes.