Contemporary RTW brand @rigash_’s newest SS’21 Collection ‘Negatives’ features the brand’s signature minimal palette, clean cuts, along with an edge for environmentalism.

The concept behind the collection aims to highlight the fashion industry’s negative environmental pact on our planet.

Moreover, Lamia Rady, the designer, has utilized the word ‘negatives’ from the photographic practice. Rady derived inspiration from the film negatives in photography; one film negative if inverted is a mirrored version of the same image.