'When Technology Wounds', S/S 2010 is an assemblage of man-made and natural elements, reconciling both technology and human touch. The theme is represented by 2 seemingly distant themes, fusing Industrial Revolution and Art Nouveau, a movement brought about as a reflex response to the encroachment of technology on human touch. The rigidity structures and freedom of lines results in an urban feminine collection that forms a juxtaposition of structures and soft drapes.