For Spring Summer 2017 acclaimed womenswear designer Ong-Oaj Pairam transports us to that happy place, where fashion is fun once again. Our everyday troubles are forgotten as Pairam presents a collection that radiates vibrancy wrapped up in a palpable excitement.

As if on a great American road trip, inspirations take you from the Wild West to the Deep South and finishing off at the Grand Canyon. Pairam looks to empowering female country singers from Dolly Parton to Shania Twain and Wild West iconography for inspiration.