The small but exclusive collection for FallWinter 2014 is based on the MOD culture and british lifestyle of the 1960´s in combination with the recurring theme of Austrian countryside. These combinations reflect the idea of the SO LCH LD label, in which the U and the I are missing to symbolize the reunion of two different sides. SO LCH LD CLOTHING lives "La vie en rose" - paired with amorousness with details, individualism and cosmopolitan attitudes.