My Anti-Hunting Womenswear Collection acts as a campaign against animal hunting to raise awareness of its negative impacts and contribution towards animal endangerment. Through prints revolved around wildlife crime, my designs feature detailed animals and floral motifs of varying scale worn upon safari-wear inspired garments with influence of trending utility fashion and hints of colonial style. The collection is marketed towards upper high-street youth in order to be somewhat affordable and get across its message and the importance of animal conservation.