MINDFUL PIGS is a brand that reflects our modern mentality and immediate reality. These are genderless, sustainably made and cruelty-free pieces that serve up a blend of wit and swag. We believe that our values are inseparable from the way we live, dress, and move in the world.

PEGOH is the recognizable face, ahem or snout, at the heart of MINDFUL PIGS. This defiant piggy is inspired by all the voiceless creatures. Emblazoned in prints and embroidered on sweatshirts, PEGOH embodies the vibe and ethos of MINDFUL PIGS - that kindness is the new cool.