WHAT IS LUXURY?
The ability of fashion is to change and to stage what needs to be seen at a
given moment. Luxury Brands are able to question
traditional beliefs about life and everything that is part of it, redesigning the concept
of beauty and diversity. JUST THINK OF HOW MANY FASHION HOUSES MANAGED TO TALK ABOUT THE
PRESENT DURING FASHION WEEK WHEN THE COLLECTIONS WERE DESIGNED 4/5 MONTHS EARLIER.
THIS IS WHAT DEFINES LUXURY: AN INNOVATIVE BRAND THAT MANAGES TO TALK ABOUT THE FUTURE