THE BEHIND THE SEAMS COLLECTION STEMMED FROM THE NEED FOR A POSITIVE SOCIAL CHANGE. A RETURN TO COMMON COURTESY AND ETHICS IN BUSINESS. TODAY THERE IS A NEED TO DESIGN CLOTHES WITH REASSURANCE AND COMFORT IN MIND, GOING TO FAR AS TO OPTIMIZE THE USERS GOOD HEALTH AND CLEAR CONSCIENCE. ALTHOUGH THIS WON'T BE EXECUTED IN THE LITERAL SENSE, AESTHETICALLY CLOTHES WILL LOOK FRESH, AND FROM A PSYCHOLOGICAL PERSPECTIVE, PROMOTE THE WEARER'S FEELING OF BEING CLEANSED, CLEAN AND COMFORTED.