jbV 2019 CAMPAIGN

The new JBV collection is inspired by the 90's. It is a mix of street wear with military fashion - the main inspiration of the collection were the uniforms of the Polish Central Anticorruption Bureau (CBA). Bee's print in the collection is a personal element and is associated with the name Birge which in old Polish meant beekeeper. Collection colors: yellow fluo, black, sand and white. To show our clothes on the move, we invited a dance break dancer - Artem Kryvda, who is the main character of our promotional film as well as the campaign.