IN NEW SPRING- SUMMER COLLECTION CALLED N E O L O G I S M THE BRAND I V A N A ‘ T O M I C IS COMPLETELY FOCUSED ON "SMART DESIGN", RESPONSIBLE AND SUSTAINABLE FASHION PRACTICES.
THE IDEA FOR THE COLLECTION CAME FROM REFLECTING ON TODAY’S FASHION INDUSTRY THAT IS BASED ON MASS PRODUCTION, CONSUMERISM AND PROFIT ONLY.
AS INDEPENDENT DESIGNERS, WE HAVE SOCIAL RESPONSIBILITY TO CREATE MORE SUSTAINABLE FASHION AND COME UP WITH SMARTER SOLUTIONS TO REDUCE WASTE ALREADY CREATED BY THE INDUSTRY.