Inspired by the song of Carly Simon 'You are so vain' and the modern culture represented in photographs of LA-based photographer Tyler Shield, 'Vanity Alert' explores the selfie culture character, OMNISS girl. Embroidered hoodies and t-shirts that play with the graphic of body enhancement, lip-botox, and the shirts with detailed drawings of Instagram girls in 30s illustration style with a ribbon text print stating ' You are so vain, you probably think this print is about you' give a witty yet serious outlook on the the world we are living in.