The concept starts from the idea of provoking the fashion system, criticizing its increasingly evident way of flattening personal individuality, standardizing fashion to a single overall vision.

‘’ You're not like that, you're out’’

The "Not Your Beauty Doll" collection not only denounces the vanity and superficiality that characterize the society of our times, but also ironically questions the canons of beauty that must now be overcome in the name of an imperfect but true beauty that expresses its individuality.