Summer of Love, a summary of summer cliches and holiday stereotypes.

Summer of Love, a summary of summer cliches and holiday stereotypes.

The collection inspiration started with the idea of an ode to Summer, holidays and all its cliches, it expanded then to the social phenomenon of the Summer of Love (San Francisco 1967) and how the hippie movement opened the way and till today has influenced streetwear as we know it: ironic use of military clothing, as well as the question of gender roles, to the relation of music (and drugs) with counterculture and Fashion.

Prints made in collaboration with artist Octavio Garabello.