Moorish magic and Arabian dreams meld to create an exotic eclectic collection born of fashion designer Heba Elawadi's North African roots. 'Hebz' is a sartorial wonderland of flowing frocks, lush fabrics and vibrant and luxurious colours; the intricacy and aspiration of traditional pieces made modern. A collection that conjures up images of both La Vie Bohème and La Dolce Vita – clothes to feel free in, feel comfortable in, to feel alive in. Easy, breezy, willowy pieces that belong anywhere and everywhere.