In June 2020 FINCH and augmented reality product development studio FFFACE presented a capsule of half-virtual clothing. Digital clothing was created as a response to the growing trend for digital fashion and the global transition to Fashion Tech.

Video teaser:
https://youtu.be/Nl-owdaJmbM

The sweatshirt and T-shirt from the FFFACE x FINCH capsule have a virtual 3D animation that works in the smartphone’s camera when you hover over a print through the Instagram story.