WHO AM !? An exploration of personal identity.
The story was born out of Ekta Kalan’s personal reflections of herself as well as introspections about the way in which society and individuals seek an identity and how they use clothing, amongst other signifiers, to identify themselves. The fusion and mixture of cultures have always been part of the brand’s story and its development, but this collection is informed specifically by the designer’s personal journey of introspection as well as her spiritual journey.