Presented during Fashion Weeks in Paris and Berlin, and Premium Berlin tradeshow, DZHUS SS24 line is deeply symbolic as it refers to a personality transition in an allegoric way. In the new season, Irina Dzhus has conceived her wearable architecture around cultivated attributes of both female and male social narratives. The creator questions the established values of the traditional ‘norm‘, referring directly to the visual indicators of feminine and masculine self-representation.