Crac´s first collection imagine a neokitsch post-apocalyptic world at Mar del Plata beach, in Buenos Aires, Argentina. We created characters inspired by the work of Martin Parr, the lady who is enjoying the beach and seems not to care about what is happening around her.
The clothing is remainded of burnt skin and sun spots, the bleached denim and the rusty buttons and eyelets represents the erosion and chaos of the waves while the crossed denim reminds a typical lounge chair of the argentine beachs.