Chapter 2- Time for Self (campaign)

Chapter 2- Time for Self (campaign)

Our contemporary yet classic saris explore the realm of slow living and making “time for the self”. Linen and handspun Khadi are soaked in sunshine, illuminating intricate Jamdani motifs of Jui Phool(Jasmine) and other geometric patterns. Loose drapes and simple patterns call upon our natural surroundings and the feelings of relaxing summer day. The colors reflect an earthy glow that is reminiscent of the sweet blooms of springtime. Hues are soft and silent, allowing the wearer to let their own personality seep through the airy elegance of each garment.