Perfume is a product that has always interested me, not only because of its beautiful fragrance but also the concept surrounding its use. Different to fashion as perfume isn’t visible, moreover, most of the time you need to be in close proximity to a person before the product’s propose can be met. This behaviour creates a sense of intimacy. For most people, it’s common practice to select the most popular perfumes, believing it is the ‘safe’ scent for them.