The IKONA collection is a sustainable and ethical collection incorporating the post-consumer waste of bicycle inner tubes that have been repurposed to create new innovative textiles. The collection has also incorporated pre-consumer waste materials that have been surplus to requirements in the local area. These pre-consumer fabrics have been constructed using zero waste pattern development techniques to ensure waste is minimal.

ALETHEA - meaning 'truth' in Greek, represents authenticity and transparent craftsmanship.