Chika Ito

In Japan, from early times people have stressed the importance of E-Syoku-Jyuu(衣・食・住) which means clothes, food and accommodation, - all fundamental aspects of our life. In particular, clothes and house have been influenced by public taste for a long time.

The 1900’s ~ 1930’s architecture detail such as Victor Horta and Charles Rennie Mackintosh, who is famous for designing Art Nouveau and Art Deco style have been influenced many creations in modern times.

Chika also has influenced those bold lines detail of architecture and unique constructions and design to transform sweet facing of clothing. The collection is presented in smoky colours but colorful range such as blue, pink and yellow to emerged contrast between the curve shapes. The binding technique through on repeated petal details, which is came from pictures of the architecture of early twentieth century. Consequently, the looks remains you nature figure, its also related design style of Art Nouveau and Art Deco, which is using simple organic forms, references to the natural world, and clear designs that contrasted strongly with the reigning taste.

Use of fine Italian wool for wearable winter coats and use soft silk chiffon with lace up details for dress range worn day and evening.