Boodi

Grey Sheep

https://www.instagram.com/boodi_jewellery/

Location

london / United Kingdom

University

university of westminster

Boodi is an artisanal jewellery brand founded by designer Sarah Marafie. Born and raised in the Middle East her Kuwaiti background and love of traipsing markets with her English mother for old, tarnished Arabic ornaments, jewels and rugs has had a strong influence on her. Home was an Aladdin’s cave of treasures, on display and in cupboards. Rummaging through these finds, as well as her mothers jewellery box, grew into a fascination for discovering objects, treasures and trinkets, fantasising on tales of their journey.
Growing organically in Boodi’s London studio, each of Sarah Marafie’s designs are hand carved from wax and cast in recycled silver and gold. The Bija collection is inspired by unearthed primeval hoards and symbols and beliefs from civilisations passed. Each piece holds a positive message and meaning with the intention of passing on positivity to its wearer. With this is mind, all the materials used are ethically sourced; Sustainability is at the core of all that Boodi creates.
Sarah has a deep love for animals and their welfare, rescuing strays as a child and throughout her life. Animal welfare is an important factor in the Boodi purpose. Animals loom large in all ancient cultures; then, as now, in the BIJA collection, animals convey strength, freedom, new life and protection. A number of Boodi pieces are linked to animal welfare charities and 10% of sales are donated to them with each purchase of these items. The charities we currently donate to are Animals Asia, Born Free Foundation and Whale and dolphin Conservation.

Latest Collection

BIJA

Imbued with the spirit of unearthed primeval hoards, Boodi jewellery encapsulates the symbols of civilizations passed. Exotic amulets hold spiritual messages; the elements are revered; animals represent freedom, the future, and what we might be if only we could be so bold.

BIJA is Boodi’s first collection. Meaning seed in Sanskrit, BIJA is a capsule for new beginnings. Comprising chunky rope charm necklaces and bangles, signet rings and dramatic sun and moon earrings, the collection features delicate sapphires, citrines and tourmalines that blossom on fruitful trees, and bring accents of vibrant life to sparkling sun rays or the carved landscape of mountain peaks.

The protective ethos of positivity runs throughout Boodi’s philosophy: goodness comes from good things. All materials are derived from positive sources; the metals are recycled, given new life by harnessing ancient design; each gemstone is ethically sourced and fully traceable.

A number of pieces in the BIJA collection are linked to animal welfare charities, and 10% of sales will be donated to them with each purchase. In the Boodi philosophy all life should be treated with respect and animals should run wild, swim far and fly freely, like the human spirit.

Boodi is more than a collection of jewellery; it represents a positive way of life.