Baiushki

BAIUSHKI is a Zurich-based jewelry studio founded in October 2016 by Lea Good and Arnaud Pernet. The philosophy of the studio is to create pieces that convey simplicity through the use of clear lines, geometric shapes, and an authentic visual appearance. BAIUSHKI jewelry is designed and handmade in their atelier in Zurich, Switzerland.

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"Sure, there is a lot to be said about the Swiss tradition of precision. But if you visit the wonderful and whimsical country of Switzerland, there is something else that comes to mind: the roughness of its landscape and the way this is integrated into the core of a Swiss sense of beauty. All this seems to culminate in the work of Zurich-based jewellery brand Baiushki.

The pieces designed by Lea Good are precise in their minimalism and craftsmanship. But the finishing is handled with a keen eye for the unique texture and the elegance of natural imperfections. Why is this kind of finish so important?

The jewellery we wear tells a story. We are proud to be part of your story.

A story polished too smoothly becomes boring quite quickly. So designer Lea Good and brand strategist Arnaud Pernet strike a balance between simple and the complex, between the reduced and the refined. This is how one piece of jewellery might actually contribute not only to a chapter, but to the whole story of your life."

Minimalissimo, Jana Ahrens