Alterego

Our Spring/Summer Collection 2017 ushers in the new season with all things fresh and green! Right
at the centre of our mood board for this season is the Pantone Shade of the Year – Greenery. Not
just the colour, but the attitude is the very core of our new collection.
The shade symbolises a vibrant energy that connects us with Nature at an elemental level. Spring is
the time when everything gets renewed, spruced up with a fresh coat of paint. Our techniques and
practices have been revitalised, and our new collection is designed with completely organic and
natural processes. The fabrics used are a hundred percent organic, with no artificial dyes or
chemicals used in their production. We have collaborated with a non-profit organisation, Khamir,
who hand-weave our fabrics for us. Although organic fabrics are coarser than synthetic ones, they
are much better for our skin and health because they are completely natural and chemical-free. We
have used this fabric especially for our Spring/Summer collection because it’s lightweight and will
keep you cool by allowing your skin to breathe in the sultry weather.
This collection also sees a shift from last season’s block-prints to natural dyes. Our new designs are
organic, eco-friendly and green in every way! We use vegetable dyes to dye our fabrics, keeping our
outfits pure and chemical-free. Reconnect with your roots with our earthy, handcrafted pieces,
created to make you feel free.
Shop our SS ’17 collection on our website and bring a breath of fresh spring air in your wardrobe this
season! Stay green, inside and outside