Alison Murray

Grey Sheep

alimurrayson

Location

edinburgh / United Kingdom

University

amfi / amsterdam fashion institute

Graduation year

2020

Contact

Cyber Tailor, Clothing Creator, and Collaborator. Alison believes in the power of phy-gital responsibility to be a force of change in the fashion industry. She originates from the UK but has been educated globally, and now resides in the pixel world championing digital garment creation and animation. Her work focuses on how digital fashion innovations can be used responsibily. Digital does not equal sustainable.

Since graduating cum laude in 2020, she has been freelancing and collaborating with brands and creatives globally. As well as premiring work at Helsinki Fashion Week's Digital Village '20, Brookyln Digital Fashion Week '20, Tel Aviv Design Bienalle '20, Amsterdam Digital Fashion Week at the Fashion Cloud '21, and New York Digital Fashion Week '21. alison-murray.com

Latest Collection

PHY_GITAL

Exploring our physical-digital relationship in these turbulent COVID times, through a fully digital fashion collection focused on digital responsibility. Resulting in a digital fashion animation, exhibition and interactive showroom which you can visit at alison-murray.com/phygital.

This phy_gital graduation collection highlights our constant moving from our physical, phygital, and digital being during covid. I created 5 mini-collections within a collection, focused on this relationship and evolution. It has been produced responsibily, using the lowest scoring render times and file sizes in the Clo3d fabric library. Founding the new Digital Fashion Care Label.

As an identical twin myself, I am more normalised to the idea of a multiplicity of self, and therefore welcome our digital evolutions!

Latest Collection

PHY_GITAL

Films