Inspired by our very own British industrial heritage, this jersey collection is bold, bright and bursting with originality. Straight lines, structured finishes and sharp edges are combined with curved drapes and soft silhouettes in these garments. This is representative of the vast, hard edged metal machinery intertwined with smooth, curling pipes found throughout the steelworks of the past.
Each garment depicts a detail that is paralleled to a world industrial. From the voluminous t-shirts inspired by factory overalls to the more rigidly fitted, sharp lined dresses characteristic of the mechanistic setting, these garments represent more than just fashion.
As a British womenswear designer, Alicia Stone celebrates the role of women in the Industrial revolution, giving each garment a female name from this bygone era. This collection of dresses and tops have been cut, sewn and produced to the highest quality using only the finest manufactured British jersey.
The colour palette used is also symbolic: red, white and blue, our national colours. The neutral hues of the silk cream and brushed aqua are ignited by the rich red and royal navy that powerfully offset one another. The purity of the silk cream and brushed aqua enable these garments to match any colour, making them hugely versatile for the wearer. In contrast, the powerful red and navy pieces can either be worn as vibrant statement pieces alone, or accessorised for any occasion.
Once again, this contemporary collection fluently bridges the gap between high street and catwalk.
It incorporates the brands’ trademark of comfort and class with an abundance of contrasting elements that the wearer can have fun with.
Alicia Stone’s AW12 collection is inspired by our country’s past, designed with passion for the future and finished with perfection from today. Welcome to intelligent fashion.