ABRAHAM K HANGUL

Grey Sheep

Location

seoul / south korea

Graduation year

2012

Abraham K Hangul shows you human’s hidden identities through hyperrealism and modernism based in new generation denim collection. We believe that all human being have more than 2 identities in their body, and we are interested in the chaos between original identity and subconscious identities. The brand wants to pull out human’s 2nd, 3rd or other additional identities from their body and express it through a new way of modern denim collection with color contrast between Black and White. Abraham K Hangul is facing to modern American casual based brands. The brand wants to publish and reanalysis hyperrealism & modernism and motivate the new denim collection. The brand will show to the market a totally different way to use denim fabric combined with material from nature and material from new technologies. Moreover, the brand will offer high quality & perfect fit to customers by studying and developing patterns, innovating denim materials, and using a different process in washing denim. Abraham K Hangul loves nature, and it is a very important key of stepping forward more closely to our customer. All pieces will make in eco-friendly systems. The brand loves to communicate with customer. We believe that, customer is our designer and brand manager. Our special Service Design sector will create more useful and light way to customer than competitors. And it will deliver fabulous relationship between fashion brand and consumer.

Latest Collection

F/W 2014 'MILITARY MEMENTO'

How often do we look back on the past during daily lives?
What kind of experience and thoughts in the past impact on you?

ABRAHAM K HANGUL F/W 2014 COLLECTION starts from the two questions above and tries to depict a lot of factors which are created in the past and effect to human lives in the present, such as experience, thoughts, memories, and especially, ‘WAR’ – the expression of conflict.
Human being has been expressed conflicts through numerous wars from the beginning till today.
Those conflicts were because of ethnic or ideology in a larger sense, and because of various private reasons that a person has in a smaller sense.
And, those wars accorded victory and triumphant senses in various figures to the survivors and made them to live today strongly. On the other hand, the survivors got another figure of fortitude in order to live in the present – which might be even more painful than butchery, torture, mental & physical aftereffect, etc. coming from war.
In this F/W 2014 COLLECTION, ABRAHAM K HANGUL wants to depict memories & signs of war unconsciously carved in someone’s body and soul just like MEMENTO, as professional & tough modern women for ABRAHAM K HANGUL through using high-quality of Denim, Leather, Fur, etc. with the theme of MILITARY MEMENTO.
Also, ABRAHAM K HANGUL tries to express the hidden past or pieces of memories of AKH LADY through the details and designs of the COLLECTION in order to reveal her hidden duplicity.
F/W 2014 COLLECTION will depict the ICON or the new figure of modern image of women

The Denim you never had
ABRAHAM K HANGUL

Previous collections

S/S 2014 'ECDYSIS'

Latest Collection

F/W 2014 'MILITARY MEMENTO'

Previous collections

S/S 2014 'ECDYSIS'

Films