RONI HELOU

Engaging in methods of sustainability and local action, Roni Helou is a brand for a proactive generation. We create characteristic, forward-thinking and androgynous ready-to-wear pieces while shedding light on social and environmental issues and maintaining a system that preserves values of eco-friendliness and ethical practices. At Roni Helou, we strive to source our materials from vintage and dead stock instead of purchasing newly imported fabrics, and by doing so, we discover beautiful, quality vintage materials, each with a history of its own.

Roni Helou was established in 2017 as the namesake brand of fashion design graduate Roni Helou. Born in Lebanon in 1992, he attended Creative Space Beirut, a progressive fashion design institution that offers students free education. Upon graduating, Roni was supported by the design incubator Starch Foundation for two seasons, culminating in collection presentations at Fashion Forward Dubai. In its first year of operation, the brand was a finalist at the 2019 edition of the International Fashion Showcase in London, exhibited its FW19 collection at London Fashion Week in February earlier this year, and won first prize in Fashion Trust Arabia's debut competition.

The Roni Helou brand has been featured in prominent regional media outlets, such as Vogue Arabia, Vogue Italia, Harper’s Bazaar Arabia, DAZED, i-D and The National UAE. His designs are sold at various boutiques across the Middle East.