NO NA MÉ

Meet Smruti Mathisekaran, an impassioned designer with a penchant for exploring diverse realms of creativity, including jewelry, furniture, products, graphics, and architectural concepts. She earned her degrees in Civil engineering and Interior design in India. She graduated in design with the most innovative concept award and won the first place in Park Elle Décor student contest for furniture design, in seating category, 2014. She is a finalist in international architecture competitions such as Taipei international awards, 2014 and volume zero 2020 & 2021.

In 2020, she embarked on her inaugural entrepreneurial venture, giving life to 'NO NA MÉ.' This endeavour is a seamless extension of her unwavering commitment to the ideals of self-expression and individuality, underscoring her creative journey.

NO NA MÉ’s distinct identity emerges from its gender-neutral and maxi-minimalist design approach, often featuring inter-configurable or multi-wearable jewellery pieces that give rise to a diverse array of design expressions. Rooted in the belief that objects with versatile functionality can help counteract consumerism, their design philosophy centres on the possibility of creating fewer elements that can unlock a multitude of design possibilities.

The collections that the brand has created so far have won India’s best project (IBDA) 2020 & India's best project (IBDA) 2021, Lexus Design Award, 2022 in Lifestyle Accessory category, Elle graduates designer of the year fashion accessories & jewellery category, 2022 and Accessory designer program ’23 winner at Lakmé Fashion week in partnership with FDCI

NO NA MÉ's jewelry has garnered recognition at prestigious events such as the 9th edition of Artistar Jewels during Milano Jewelry Week 2023. Additionally, our jewellery have been featured prominently, including a showcase on the back page of Jewelry Drops Magazine in 2023